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David Lawrence Sundahl, Ph.D. (ABD), Managing Director
David was a Visiting Scholar at the Harvard Business School, where he studied, consulted, and wrote on innovation and the creation of new growth business with organizations such as: Banking Institute of America, NortelNetworks, British Telecom, Thomson Financial Services, Moody’s Investor Service, SAP, and Polycom. At Kenagy & Associates he gained hands-on experience implementing adaptive systems in healthcare with hospitals and health systems in Denver, CO; Jackson, WY; Cambridge, MA; and Minneapolis, MN. He is a founding director of Rule 4 Consulting with current responsibilities for guiding adaptive work in Indiana, Minnesota, Massachusetts and California.
He is a co-author of the Microsoft white paper "Delivering on the Promise: An Adaptive Design™ Approach to Information Technology in Healthcare". David’s Ph.D. is from Harvard University’s Department of East Asian Languages and Civilizations. In addition, he has taught at Harvard and in China and is facile in 7 languages.

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Dorothy (Dolly) Bellhouse, FACHE, Director
Dolly founded Rule 4 Consulting with colleagues from Kenagy & Associates. She came to consulting from a Senior Vice President position with Yale New Haven Health. She has 25 years experience in health care management developing and utilizing financial, negotiation and general management skills. Her experience includes direct line management as well as strategic planning, marketing, government relations, quality management, performance improvement, physician relations and managed care contracting. Before joining Yale New Haven Health, she was Vice President, Corporate Strategy at Heritage Valley Health System outside of Pittsburgh, PA. She has been teaching and coaching adaptive work in healthcare organizations in Massachusetts, Minnesota, Colorado and Indiana since 2004.
Prior to her health care management career she worked for the W.K.Kellogg Foundation and taught in the School of Allied Health Sciences at the University of Vermont. She has an MBA in Health Administration and Finance from the University of Chicago and is a Fellow of the American College of Healthcare Executives. She has published articles in The Journal of Cost Management, Strategic Finance and Nursing Economics. Her columns are featured regularly in the e-newsletters Executive Briefing & Exchange and For Your Advantage. 
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Jon Roberts, Director
Shortly after graduating from the University of Montana with a Finance degree in 2000, Jon realized that he would need to look beyond arbitrage to find meaningful work. Since 2003, Jon has been leading process improvement initiatives in hospitals, clinics and Hospices in every region of the United States. In addition to organizational-wide transformations, Jon’s particular expertise lies in large-scale IT adoption. Jon co-founded Rule 4 Consulting in 2008 with an interest in bringing sustainable improvement techniques to a broader health care audience at a lower cost. He writes regularly for the e-newsletter For Your Advantage (www.foryouradvantage.com). Jon grew up on the north shore of Boston and now resides in Portland, Oregon.

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Jimmy Udall, Director
Jimmy Udall has been working as a consultant in the healthcare industry since graduating from the University of Montana in 2001 with a degree in Business Management and Political Science. He co-founded Rule 4 Consulting in 2008 to help healthcare leaders think and act differently when faced with the challenges that lie ahead for the industry. He was a co-author of the Microsoft white Paper "Delivering on the Promise: An Adaptive Design™ Approach to Information Technology in Healthcare," and presented at the 2006 Lean Healthcare Conference. Jimmy also frequently contributes to our the popular blog a www.managerialquality.org and writes columns for the "For Your Advantage" newsletter." Jimmy resides in Portland, Oregon, is an avid bike racer and is a founding partner in BlueMapInc.

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